Cultural relevance starts inside and upstream

__It starts with setting your OOO__ At the heart of The Cultural Reset are IRL immersions in lived culture beyond dashboards, trend reports and second-hand insight. By evolving offsites and away days into __real-world, active culturally grounded learning experiences__ designed to shift perspective, leaders are exposed to new ways of seeing, deciding and responding; and brand teams to experience emerging cultural movements as / before they happen. For __senior leadership like CEOs, CMOs, founders, VPs, and transformation leaders__, the Leadership Reset is for those who want to build resilience systems and reset decision-making in this transformational time. We curate international and/or local Immersions (from Africa to Asia, all the Americas to Europe) that use the ocean as a boardroom, teaching a "Surfing Mentality" to adapt and thrive in uncertainty; and engage with local communities who have endured, experiencing their wisdom, practices rituals, learning how to balance immediate survival with long-term resilience. This will help with clarity under pressure, better judgement, and sharper, adaptable decision-making. __For Brand Teams (Marketing, Innovation, Product, Insight, and Creative): The Cultural Intelligence Accelerator__ track unlocks relevance and creative energy by entering the ecosystems shaping your audiences, directly linked to your brand challenge. We curated Away days or days out in global and/or your priority cities (London to Lagos, São Paulo to Seoul, Milan to Mumbai) to experience real world culture with real people in a real context, not decks or guesswork. This will help with cultural fluency, strategic direction, and culture-led brand activity that can integrate directly into brand planning. __This works because the outcomes work collaboratively:__ Leadership Reset: Provides informed judgement to say "yes" to the right risks. The Cultural Intelligence Accelerator: Provides the real-world context to ensure those risks pay off.

The Corporate Algorithm is pervasive; it is designed to pull your team back into the safe and formulaic the moment you switch off your OOO. To ensure the Cultural Reset takes root, Leila Fataar remains embedded as a Strategic Advisor and partner through Platform13. This role provides a continuous "outside-in" perspective to maintain your edge: - Inhouse support in navigating internal silos, helping them translate non-traditional cultural ideas into the "language of the boardroom" to ensure they get approved and funded. I work with you to solve specific business-critical challenges as they arise, flexing project teams according to the category, culture, and community involved This is about __changing how decisions are made__, not just what decisions are made.

To support the the output of the Cultural Intelligence Accelerator, Platform13 delivers __Continuous Cultural Intelligence:__ An ongoing stream of evolving real-world insights specific to your brand’s cultural positioning, ensuring you sense-check bubbling trends before they hit big data points. __Emerging Pipeline Pilots:__ Quick turn around Test and Learn projects at the emerging stages of the cultural pipeline, delivering tangible proof of concept, providing the __real-world evidence and learnings __needed to scale. This ensures culture-led thinking is not theoretical, but operational, with learning loops that feed back into leadership and strategy.