Brands are under pressure
We’re living in a time of radical transformation where brands and business leaders marketers need to innovate across the board just to survive, let alone thrive.
In Q2 of the 21st century, we are operating in a multi-reality landscape:
- The Generational Shift: Managing workforces and consumers from Boomers to Gen Alpha, all at once.
- The Fandom Era: The pressure to achieve resonance across fragmented, cross-cultural fandoms.
- The Growth Gap: Missing challenger categories and emerging markets because legacy systems can’t see beyond precedent.
In this unpredictable era, success belongs to the brands that are both discovered and built within culture. But this isn’t about jumping on short term trending topics or only featuring a relevant celebrity in an ad. It requires care, credibility, and a deep understanding of the diverse communities who are part of it.
Creating and maintaining cultural relevance
Culture is everything—living, breathing, and constantly evolving.
To be relevant, a brand needs to go beyond their category into culture. At Platform13, we know how to read, decode and translate the right and ever changing cultural shifts relevant for our clients to drive reach and relevance, hype and depth, numbers and nuance through meaningful brand activity and storytelling.
This is what it takes to be a modern, culture-led brand.